it's pronounced "noo-shi"

nushi is a fresh independent fashion brand that allows you to remain comfortable while building your empire. when you experience our apparel the first thing to catch your eye will be the quality, the second will be the coziness. 

nushi was founded by an entrepreneur who works in an industry and lives in an area where hardly anyone dresses formally. with a shortage of freshness around him & an attitude that refuses to invest in designer italian brands, he started making his own. nushi is a play on words because he asked himself one day, what is the new sushi? 

this brand is the new sushi. raw, fresh, an acquired taste. 

it’s also an acronym meaning nothing under sun holds i. The motto for the next generation of rebels, who won’t waste time “fighting a system,” we’ll just build our own.

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